By far the world’s largest family archive, Ancestry.com empowers everyday people to uncover their ancestral roots in breathtaking detail. With immediate access to over 7 billion public records, from census reports to ship manifests, this ground-breaking genealogical tool transforms ancestral research from a solo enterprise to a shared experience of families and researchers around the globe. By connecting relatives directly to their family records, to professional genealogists and ultimately to each other, Ancestry.com unites users around their most treasured personal resource—family.
To enhance the site experience for loyal contributors and rigorous researchers while delivering an intriguing, intuitive experience for the hobbyist newly acquainting themselves to the world of genealogy.
Creating a legacy of quality
Today, the Ancestry.com website resonates a deep understanding of the people who use it. Its fresh, intuitive design creates a satisfying research experience for every type of user while reinforcing the new brand identity in its voice, tone, and visual assets. Built to evolve with new user upgrades and business growth, this flexible design framework provides a solid root for generations of family trees to flourish.
In addition to a redesign of Ancestry.com, we were asked to design the identity and site concepts for Mundia.com, their first product targeted to an international audience.