Creative Director, Emerging Experiences
SapientRazorfish, New York (2012-Present)
As the principal creative lead for the SapientRazorfish Emerging Experiences group, Eric manages and inspires global teams that create groundbreaking, interactive experiences that live on screens, in physical spaces and among virtual worlds. He directs all phases of creative work—from concept development through production—and serves on the group’s leadership team where he manages thought leadership and social media efforts, and assists in business development, project planning, and staffing. Clients include Mercedes-Benz, Ford Motor Company, The Lincoln Motor Company, Microsoft, Bayer, Adobe, Capital One, L.L. Bean, Target, American Express and T-Mobile.
Director of Brand Experience
Hot Studio, San Francisco & New York (2007-2012)
Before Hot Studio was acquired by Facebook, Eric’s time there was a tale of two cities. Having started out in their San Francisco home, Eric got tired of the fresh air and outstanding wine and decided to move east to help grow Hot Studio’s New York office. As Director of Brand Experience, Eric created and managed design efforts for a variety of projects across multiple platforms—in addition to growing, managing and mentoring the design team. He was responsible for participating in all aspects of the business development and design lifecycle—from the initial pitch and collaborative workshops, to the user experience, creative and development stages. Clients included Google, Time Inc., Gilt Groupe, Rodale Publishing, Liquidnet, Warner Music, Cisco, eBay, Omidyar Network, LexisNexis, Ancestry.com and the YMCA.
a5 Branding & Digital, Chicago (2003-2007)
Sustainability and community involvement is in the DNA at a5 and gave Eric the opportunity to work on a variety of projects that fostered social change. Whether it was giving Chicago’s premier political watchdog group a platform to more effectively expose corruption, or designing an experience that helped preserve the memories of those lost in the Holocaust, Eric’s work at a5 helped raise awareness to the world around us. Clients included the Better Government Association, the Environmental Protection Agency, The New York Stock Exchange, Timex, and the Illinois Holocaust Museum & Education Center.
Madison, Wisconsin (2000-2003)
When the dot-com bubble burst in 2000, Eric was “let go” from his cushy job at one of the Midwest’s rockstar companies. But instead of grieving, Eric packed up his desk, pushed in his Aeron chair and drank the night away at Madison’s famed Cafe Montmartre (it closed after he left the Dairy State). It was there he decided to spend his days freelancing in sweats, found a local design co-op and politic. Eric designed websites and identity systems, and created print campaigns for clients across the country. They included Warner Classics & Jazz, Planned Parenthood, the AFL-CIO, the United States Congress and countless political campaigns and community groups.
Sony Creative Software, Madison, Wisconsin (2000)
Eric’s stint at Sony Creative Software (formerly Sonic Foundry) included rock stars, pizza Fridays, crazy parties and an organization that started from a few people, grew to nearly 500 in a few years, and shrank to less than a hundred overnight. This was pretty common in the late nineties, but was something to brag about in a state dominated by cheese heads. Working with some of the best talent in the industry, Eric’s work at Sony focused on creating dynamic packaging and ads for the music industry.
University of Wisconsin, Political Science (1994)
Honors, Awards & Associations
Eric’s work has earned him several awards—including two ADDYs and two Webby Honorees—and has appeared in Communication Arts, AIGA’s annual Year in Design, Print Magazine and HOW Magazine.
Eric is a Professional Member of AIGA.
You can find out more about Eric by visiting his LinkedIn profile.