I was proud to lead the jury for this year's Core77 Interaction Design Awards and extremely impressed with the quality and level of innovation of all submissions.
Congrats to our team and our partners at T-Mobile for a double award winning project. Check out this case study and video for our work on T-Mobile's Signature stores.
We wanted to familiarize you with some of the captains so you knew more about the amazing team responsible for picking our design award winners (you can catch up with some of the other jury captains via parts 1, 2 and 3 of this series).
The Interactive category includes content and user interface design for websites, mobile devices and experiential installations. Examples include: software, mobile apps, interactive projections, animations, simulations, robotics, etc.
At MediaPost’s annual OMMA VR/AR conference during Advertising Week, brands, agencies and publishers converged to explore how marketers can use VR and AR beyond a showcase of technologies to implementing them into their branding and storytelling, in order to better drive engagement and deliver real business results. Michael Kuntz, SVP of Digital Revenue at the USA TODAY NETWORK, was joined by other panelists from Moxie, Digital Pulp, SapientNitro and Rain, on ‘The New Brand Storytelling’ panel moderated by Eric Grant of Razorfish.
NEW YORK: Brands that can make virtual reality and augmented reality experiences feel nothing like marketing will make the best use of the nascent technologies, tech junkies from the agency and client worlds said Wednesday at an Advertising Week event.
The Internet of Things involves connecting countless devices of varying type and degrees, ultimately leading to a new marketing environment with consumers constantly linked with pretty much everything around them.
Eric Grant, creative director of emerging experiences at interactive agency Razorfish, agreed text alerts are an effective way to communicate urgent information, but said his concern is how and when they’re used, noting overuse could dilute their effectiveness like the constant use of “BREAKING NEWS” on TV, or anything we hear repeatedly to the point of tuning it out.
“Devices we have on our wrists or in our pocket are much more effective tools to communicating urgent messages — but the design of and frequency of them is the key to their longevity and success,” Grant said.
What’s more, it shows the massive potential of augmented reality, said Eric Grant, emerging experiences creative director at Razorfish. Its success proves that AR technology is not merely a gimmick but a tool that adds a tangible, physical dimension to digital experiences.
“Any time you can add a tangible layer on an experience, you’ll have a hit,” he said. “It’s why people are willing to spend hundreds of dollars on concert tickets versus just downloading songs for a few dollars.”