I led our team's creative efforts for T-Mobile's Signature Stores. This work included the initial pitch and retail concept development, to the overall vision, design and implementation of the store's rich interactive experiences. First launched in Times Square, this work now lives across the country at locations in Miami Beach, Michigan Avenue, Santa Monica, and the Las Vegas Strip.
As part of our omni-channel strategy work for Target, I led our team's creative efforts to show how digital could augment and extend the shopping experience. These are some concept videos.
“Where can Lincoln go in the future?” That’s the question our team was tasked to answer in an effort to modernize the Lincoln brand and re-imagine the ownership experience. Our vision was realized with this concept video and ideas that will be incorporated in a personalized concierge app (still in beta) that will do everything from starting your car and heating your seats, to making restaurant and hotel reservations.
For the National Retail Federation's Annual Convention and Expo, I was the creative lead in creating RZRShop—a highly interactive, surf-and-sand-branded shopping experience built with Microsoft technology. It was crafted inside a portable shipping container and featured a Perceptive Pixel-powered surfboard designer and a one-of-a-kind, dual screen Kinect beach soccer game and smart vending experience.
To help Toys"R"Us create more excitement around their biggest holiday offering - The Great Big Toys"R"Us Book - my team created a fully shoppable activity book. This AR-enabled tool grows over the years in the form of a digital scrapbook.
MyFord Touch Redesign
I led our team's efforts for the redesign of the MyFord Touch.
I led Hot Studio's design team in the creation of Park & Bond, Gilt Groupe's first full-price e-commerce property. These screens represent early type and color studies, moodboard and layout explorations, curated brand shop options and initial explorations that led to the final design.
Mix one part high-end men’s fashion and one part online retail, garnish liberally with first-rate editorial content, and what do you get? Park & Bond, the first-ever full-price shopping site from Gilt Groupe. Conceived as being equal parts GQ and Bergdorf Goodman, Gilt wanted to create a highly curated environment in which shoppers could feel like they were receiving the same high levels of service they expect in stores. Initial explorations, including pre-design workshop activities, may be seen here.
In an effort to create digital excitement around their print publication, W Magazine was looking for a few apps that would appeal to all readers. We proposed three concepts:
You spot someone wearing a jacket you love but have no idea where it's from. Use the W Style Finder to snap a picture to get crowsourced info on it as well as expert advice from W's editors.
This augmented reality app lets users find nearby hot spots reviewed and recommended by W's editorial team—more focused and relevant results than you'd get from Yelp.
W Trend Watch
Stay up-to-date with what's hot with the W Trend Watch. Sort by color, season, designer, material, etc., to find that perfect look.
Data tells stories. The World Rebalancing, PopTech’s iPad app, and companion to the 2011 conference, uses data visualization to explore important global shifts happening around the world today. This project was a partnership between PopTech, the New York Times Research & Development Lab, PwC and the United Nations.
From tourists and airport travelers to daily commuters and day-trippers, San Francisco’s Bay Area runs on BART. And yet, many of its 300,000 daily commuters turned to 511.org and other websites for information on delays, schedules, and events. As the Bay Area’s most trusted travel partner, this government agency needed a website to match. The goal: a reliable source for BART information as unique as the communities it serves.
Once BART commuters themselves, our team relished the opportunity to redesign the site to showcase its diverse network of riders. To get started, the team took an in-depth look at key rider groups, their relationships to the brand, and their expectations for the website. Through insightful user research and brand workshops, we affirmed that BART serves as much more than local transportation; BART riders exhibit a proud attachment to the brand and the neighborhood stations they frequent.
Destination: Award-winning design
By spotlighting BART riders, stations and neighborhoods, the new website highlights BART’s integral role in the communities it serves. Through gorgeous full-color photos of riders at their local stations, along with restaurant listings and neighborhood pages, bart.gov extends the community experience online. This, coupled with flexible navigation and search tools to accommodate myriad user needs, earned BART and Hot Studio a number of prestigious design awards.
By far the world’s largest family archive, Ancestry.com empowers everyday people to uncover their ancestral roots in breathtaking detail. With immediate access to over 7 billion public records, from census reports to ship manifests, this ground-breaking genealogical tool transforms ancestral research from a solo enterprise to a shared experience of families and researchers around the globe. By connecting relatives directly to their family records, to professional genealogists and ultimately to each other, Ancestry.com unites users around their most treasured personal resource—family.
To enhance the site experience for loyal contributors and rigorous researchers while delivering an intriguing, intuitive experience for the hobbyist newly acquainting themselves to the world of genealogy.
Creating a legacy of quality
Today, the Ancestry.com website resonates a deep understanding of the people who use it. Its fresh, intuitive design creates a satisfying research experience for every type of user while reinforcing the new brand identity in its voice, tone, and visual assets. Built to evolve with new user upgrades and business growth, this flexible design framework provides a solid root for generations of family trees to flourish.
In addition to a redesign of Ancestry.com, we were asked to design the identity and site concepts for Mundia.com, their first product targeted to an international audience.
I led the branding effort for Rodale Publishing's first venture into retail. This included naming, voice & tone explorations and overall visual attributes. These efforts directly influenced the look and feel of Rodales.com. This is our strategy document.
These are rebranding concepts I created for Akamai Technologies, one of the world's largest distributed-computing platforms responsible for serving between 15 and 20 percent of all web traffic.
A series of illustrations I created for Google Analytics.
We partnered with Amway to design and build an immersive storytelling platform at the global headquarters for Nutrilite, the world’s leading health and nutrition brand. The Nutrilite Health Institute Center for Optimal Health is located in the heart of Southern California and is home to more than 100 scientists and 33,000 acres of state-of-the-art research and development facilities.
In an effort to increase retail traffic and drive sales of Samsung Galaxy devices, we recommended using transparent window displays to maximize stopping power, create visual drama and elevate the brand to a more premium position.