In an effort to create digital excitement around their print publication, W Magazine was looking for a few apps that would appeal to all readers. We proposed three concepts:
You spot someone wearing a jacket you love but have no idea where it's from. Use the W Style Finder to snap a picture to get crowsourced info on it as well as expert advice from W's editors.
This augmented reality app lets users find nearby hot spots reviewed and recommended by W's editorial team—more focused and relevant results than you'd get from Yelp.
W Trend Watch
Stay up-to-date with what's hot with the W Trend Watch. Sort by color, season, designer, material, etc., to find that perfect look.